Professor Pau Medrano Bigas, Professor of Graphic Design at the University of Barcelona, has spent ten years researching Michelin's graphic history. In July 2015, Pau presented his doctorate thesis The forgotten years of Bibendum: the American stage of Michelin in Milltown. Design, illustration and advertising at tire companies (1900-1930). Several sections of his thesis detailed how Michelin promoted and advertised their tires at the Vanderbilt Cup Races and other great races of the era.
With the professor's permission, below are several Michelin graphics used in his thesis.
1905 Vanderbilt Cup Race
A large Michelin banner on a tire station located on Jericho-Oyster Bay Road in East Norwich.
1906 Vanderbilt Cup Race
Several of the Michelin tire men.
The classic Vanderbilt Cup Race photo at the Hairpin Turn on Wheatley Road in Old Westbury. Check out the Michelin sign behind the racer.
1908 American Grand Prize Race
An odd graphic symbilizing the American Grand Prize Race.
1909 Vanderbilt Cup Race
1910 Vanderbilt Cup Race
Michelin tires were on the winning race cars for every Long Island Vanderbilt Cup Race except the 1905 Darracq.
1911 Vanderbilt Cup Race
The American victory promoted in Germany.
Uncle Sam celebrating with the Michelin mascot Bibendum.
Professor Pau Medrano Bigas
Professor Pau Medrano Bigas' thesis consisted of four volumes totalling 2,520 pages in Spanish. It was a honor to contribute several images from my Vanderbilt Cup Race collection
In late 2015, the University of Barcelona announced that Pau Medrano Bigas was awarded a Doctor of Graphic Design. Felicitaciones, Doctor!!
The thesis is available at the University of Barcelona Thesis Depository. The text in Spanish is complete, however images are blurred due to respct for copyrights.
If you wish to contact Dr. Pau Medrano Bigas at the University of Barcelona, his email address is firstname.lastname@example.org .